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Like it or not, how we dress has a powerful effect on how we see ourselves and how others see and treat us. I believe that when women have confidence in themselves, they can change the outcomes of their lives, and they can change the world. That’s why I founded and have spent the last thirteen years building this business. I am obsessed with female self-confidence. Rent the Runway’s closet is Unlimited - unlimited options, unlimited self-expression, and unlimited opportunities to show up with confidence. With Rent the Runway, closets would no longer be limited by one’s income, body shape, closet size, location, or rationality (does it ever make sense to buy the hot pink top instead of the black one?!). This vision evolved from a single dress for a single situation to our Closet in the Cloud – the world’s first and largest shared designer closet that has transformed the way women get dressed by letting them wear whatever they want, without having to own it.
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I asked myself: What if the closet were alive? What if it could adapt and change with us as our size, mood, style and life stage changed? Shouldn’t our clothes express how we feel and who we are today? And what if we just didn’t need so much stuff?Īnd so the idea for Rent the Runway was born. It’s a museum of the past filled with relics that we no longer wear, that no longer fit us, that cost us a lot of money, and that no longer bring us joy. By Becky’s estimation, the exorbitant price of a new dress was worth it for the experience of showing up to the wedding feeling like her most confident self.Īs I watched Becky model the dress she couldn’t afford, I realized that the traditional closet is indeed dead. “ My closet is dead to me,” Becky explained.
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I was in full-on big sister mode, begging her to return the new dress that would send her into credit card debt.
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Behind her was a closet full of ignored clothing. It was 2008 and I stood in the bedroom of my sister Becky’s crammed New York City apartment, watching her spin around in a new very expensive dress.